Global web index annual report- 2011
3 key take-outs that come together in the concept of 'social entertainment'. Firstly, a packaged internet experience could reduce fragmentation of media and increase the viability for brands. A shift...
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http://www.booz.com/media/uploads/BoozCo-Campaigns-to-Capabilities-Social-Med... This is a reports written in partnership with Buddy Media and a large consultancy Booz&Co on how social media is...
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